Flower Sales Down and Sex Toy Sales Up - Adult Toys Grabbing Larger Share of the Romantic Gift Budget this Valentine’s Day

SexToy.com is reporting even stronger than expected sales this Valentine’s Day while other industries like flowers and diamonds are still struggling due to the sluggish economy.  These numbers show a shift in the American attitude towards Sex Toys as well as how inelastic the Sex Toys industry is.

Floristreview.com reported the struggles of 2010 were going to continue deep into 2011 for the flower industry, in their state of the industry article. Blue Nile, the leading online diamond company, showed sluggish sales the first six weeks of the quarter, a key buying time before Valentine’s Day. Meanwhile, sex toys have never been hotter. Sex Toy Dave, CEO of Sextoy.com, reports sex toy sales are up across the board this Valentine’s Day, not only up for his flagship retail store www.Sextoy.com, but also for his B2B businesses (affiliate program, wholesale, and drop shipping services).

“We’ve worked very hard this year to continually improve our site and service, but I think one of the key reasons we’re enjoying success is due to how much more mainstream adult toys have become,” he said. “Ever since the rabbit appeared on Sex and the City and with Viagra commercials on every day, the mainstream has warmed to sex toys. Even Trojan Condoms had a hugely successful booth at CES this year.”

Bottom line economics have a lot to do with the success of SexToy.com and other adult toy retailers, as well. Delivered flowers and a box of chocolates can cost well north of $50, while a vibrator and bottle of bubble bath cost consumers less than $29.

“We’re entering a tipping point and I believe sex toys have truly broken out into the mainstream. Sales are improving faster than previously expected” says Ron Braverman, CEO of leading sex toy manufacturer Doc Johnson.

No one thinks flower sales are going to disappear, but don’t be surprised if the norm becomes flowers, chocolates and a mini-massager, proving adult products will become a larger percentage of the overall romantic buying budget.

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About SexToy.com:

SexToy.com is the leading and oldest online sex toys company on the web.  The company was started in 1995 by reality star Sex Toy Dave who was the first create an affiliate program in the sex toy world.  SexToy.com is a subsidiary of CNV.com, Inc., which also owns the affiliate program MyFreeWebsite.com (formerly sextoysex.com), wholesale/dropship program SextoyClub.com, and retail site SEXTOY.com.

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